Home  ›  About  ›  Media Centre  ›  Press Release
PRESS RELEASE

Three quarters of Brits more likely to dump their partner than their broadband provider

  • Cable.co.uk interviewed 2,000 UK broadband customers about their relationship and broadband provider histories
  • 77% are more likely to remain loyal to their broadband provider than to their partner
  • Consumer telecoms expert Dan Howdle says of the research: "I find it staggering that UK broadband providers appear to have won loyalty beyond that we afford our boyfriend, girlfriend or spouse. That said, I see this more as evidence of our laziness and trepidation when it comes to switching broadband provider than as a reflection of our relationship staying power."

Wednesday 1 February 2017: Over three-quarters (77%) of Britons are more likely to remain loyal to their broadband provider than their partner, reveals new research by Ofcom-accredited broadband comparison site Cable.co.uk.

Furthermore, a third of those interviewed (33%) had only ever been with one broadband provider, compared to just 14% had one single relationship in their lifetime.

Men and women are equally unlikely to change their broadband provider, with both only having switched once, on average. However, men are more likely to have been in many relationships. 17% of men who took part in Cable.co.uk's research said they had had 10 or more partners. Meanwhile, 11% of women said they'd had 10 or more relationships throughout their lives.

Men and women are equally unlikely to change their broadband provider, with both only having switched once, on average. However, men are more likely to have been in many relationships. 17% of men who took part in Cable.co.uk's research said they had had 10 or more partners. Meanwhile, 11% of women said they'd had 10 or more relationships throughout their lives.

Commenting on the findings Dan Howdle, consumer telecoms analyst at broadband advice site Cable.co.uk, says:

"A lot of this comes down to fear. Even though most of us have probably heard that we can save money on our broadband deal by either switching at the end of the contract or reaching out to our existing provider to haggle down the price, we're scared of either being without broadband while we wait for our new service or that the new service won't be as good as the old one.

"Surprisingly, however, we are not nearly as scared of giving our relationship partner the heave-ho. I find it staggering that UK broadband providers appear to have won loyalty beyond that we afford our boyfriend, girlfriend or spouse. That said, I see this more as evidence of our laziness and trepidation when it comes to switching broadband provider than as a reflection of our relationship staying power."

Notes to editors

The full data sets, split by gender, age and region are available upon request

Cable.co.uk interviewed 2,000 UK broadband customers between 17 November and 22 November 2016

Those who were interviewed were the main or joint decision makers in their household, who have a broadband contract

In return for using our research/ and or commentary on UK telecoms issues, we would deeply appreciate a link to this page or https://www.cable.co.uk

-ends-

What is Cable?

Cable is a broadband, TV and phone comparator, unique news source and consumer champion.

Dan Howdle has been plugged into the attitudes of UK broadband, TV and mobile customers for over two decades, running research fieldwork both nationally and internationally on behalf of the biggest players in the industry. Dan is now consumer telecoms analyst at Cable, as well as more formally operating in the role of its Director of Communications and Content.

An experienced broadcaster, commentator and writer, Dan has appeared on BBC TV and radio, ITV, Sky and in the national papers. Dan has advised Ofcom on issues surrounding service quality, administered Cable’s Broadband Service Quality Awards and sat on the panel of judges for the Internet Service Providers Association annual awards.

Why do we need your postcode?

Once you enter your postcode, Cable.co.uk will perform a live lookup and check all the available providers in your area.

This ensures you receive accurate information on the availability of providers and packages in your area.

Your information is safe with us. We won't share your postcode with anyone. Guaranteed.

Close