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Asda Mobile review 2017

Hannah Ricci
Wednesday, April 5th 2017

Asda Mobile is a cheap, no-frills option for those wanting a new pay-as-you-go or SIM-only plan for a current handset. It runs on the EE 4G network.

Its award-winning customer service slipped dramatically in 2013 when Asda switched from the Vodafone network to EE, causing months of problems and leading many previously happy users to jump ship. But now Asda seems to be back on track - and back in Which?'s good books as a recommended provider.

Is Asda Mobile any good?

Broadband Hannah Ricci
  • Tariffs & plans
    4/5
  • Phone & device range
    3/5
  • Customer service
    3/5
  • Value for money
    5/5
  • Coverage
    5/5
  • Overall
    4/5

Pros and cons

  • Competitive pricing
  • Wide coverage
  • Tethering is permitted
  • Customer service
  • No handsets or pay monthly deals

What we like

Competitive pricing

The 30-day Pay As You Go (PAYG) bundles start from just £5 per month for 100 minutes, 2000 texts and 100MB internet data, and rise to up to £7, £10, £15 and £20 for larger allowances. If you’d rather not buy a bundle, you can simply pay per use at 8p per minute, 4p per text and 5p per MB of data.

As with other providers, the bonus of PAYG is that you’re not tied into a contract and can just top up when you want. These plans don’t require a credit check, which makes them perfect for under-18s, newcomers to the UK and anyone with a poor credit record.

Wide UK coverage

A major bonus of joining Asda Mobile is that it runs on EE, offering excellent 3G and 4G coverage across the country. But before you read on, it's a good idea to look at the Asda Mobile coverage checker to see what coverage is like in your area.

Tethering is permitted

If you choose a bundle that includes data, you can use your phone as a mobile hotspot to get other devices online, such as a tablet. This process is known as tethering and is useful as a short-term solution to connect to the internet, when you are out and about and away from wi-fi. The maximum tethering limit is 6GB.

Visit Asda Mobile

What we don’t like

Poor customer service record

In the past Asda Mobile was a favourite with Which? Magazine. However, the switch to the EE network in 2013 was mishandled: some customers were left without a phone number, others found the new SIM wouldn't work in their handset, while still others reported reduced signal and loss of credit. Most struggled to get through to customer services at all.

No handsets or pay monthly deals

Asda Mobile offers only pay-as-you-go tariffs (with a phone or SIM-only), and does not offer pay monthly deals or any handsets. This might deter customers who want a new phone, either to buy outright or to pay for over the duration of several months. Asda is clearly just targeting its key customers – families looking for low-price, flexible mobile deals.

Compare SIM-only deals

Asda Mobile coverage checker

You can check the signal strength by using the button below. It will take you to the Asda Mobile site, where you can enter your postcode into the provider’s coverage checker.

Check coverage

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