Asda Mobile review 2017
Asda Mobile is a cheap, no-frills option for those wanting a new pay-as-you-go or SIM-only plan for a current handset.
Its award-winning customer service slipped dramatically in 2013 when Asda switched from the Vodafone network to EE, causing months of problems and leading many previously happy users to jump ship. But now Asda seems to be back on track - and back in Which?'s good books as a recommended provider.
Is Asda Mobile any good?
Pros and cons
- Competitive pricing
- Wide coverage
- Tethering is permitted
- Customer service
- No handsets or pay monthly deals
- No 4G
What we like
The 30-day Pay As You Go (PAYG) bundles start from just £5 per month for 100 minutes, 2,000 texts and 100MB internet data, and rise to up to £7, £10, £15 and £20 for larger allowances. If you’d rather not buy a bundle, you can simply pay per use at 8p per minute, 4p per text and 5p per MB of data.
As with other providers, the bonus of PAYG is that you’re not tied into a contract and can just top up when you want. These plans don’t require a credit check, which makes them perfect for under-18s, newcomers to the UK and anyone with a poor credit record.
Wide UK coverage
A major bonus of joining Asda Mobile is that customers get 99% coverage across the UK, as the provider uses EE’s 3G network to carry its calls, texts and data. But before you read on, it's a good idea to look at the Asda Mobile coverage checker to see what coverage is like in your area.
Tethering is permitted
If you choose a bundle that includes data, you can use your phone as a mobile hotspot to get other devices online, such as a tablet. This process is known as tethering and is useful as a short-term solution to connect to the internet, when you are out and about and away from wi-fi. The maximum tethering limit is 6GB.Visit Asda Mobile
What we don’t like
Poor customer service record
In the past Asda Mobile was a favourite with Which? Magazine. However, the switch to the EE network in 2013 was mishandled: some customers were left without a phone number, others found the new SIM wouldn't work in their handset, while still others reported reduced signal and loss of credit. Most struggled to get through to customer services at all.
No handsets or pay monthly deals
Asda Mobile offers only pay-as-you-go tariffs (with a phone or SIM-only), and does not offer pay monthly deals or any handsets. This will put off many customers who want a new phone, either to buy outright or to pay for over the duration of several months. Asda is clearly just targeting its key customers – families looking for low-price, flexible mobile deals.
As of yet, although Asda operates on EE's network, it does not offer a 4G service – only 3G is available. Asda has no imminent plans to switch to 4G but if you are happy with good 3G coverage then this shouldn't be a problem.
Asda Mobile coverage checker
You can check the signal strength by using the button below. It will take you to the Asda Mobile site, where you can enter your postcode into the provider’s coverage checker.