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TalkTalk's new subscription-free movie and TV service will struggle to find place in market, says Cable.co.uk

  • TalkTalk launches pay-as-you-go movies and TV service
  • Viewers can watch latest movies for £3.45
  • Service is available to everyone – not just TalkTalk customers
  • Cable.co.uk believes the new service will struggle to find a place among TV on demand heavyweights such as Netflix and Amazon Prime

Tuesday 26 April 2016: TalkTalk has today launched pay-as-you-go movies and TV service, TalkTalk TV Store.

After acquiring film and TV streaming service Blinkbox, TalkTalk has updated the platform to offer 7,000 movies and TV shows, all available on multiple devices.

TalkTalk TV store will be available to everyone – not just TalkTalk customers. However, existing customers can rent or buy a show on their home TV then switch to a mobile device to watch the same show.

Viewers will be able to register up to five devices to their account, and watch one film or programme on their TalkTalk TV while streaming or downloading another on a different device.

For more information visit the TalkTalk Store

Commenting on Ofcom's findings, Dan Howdle, consumer telecoms expert at broadband comparison site Cable.co.uk, said:

“It's difficult to see where the TalkTalk TV Store fits exactly in such a crowded market – it appears to be struggling to find a unique selling point.

“"Netflix specialises in original high-quality programming while offering a decent range of generally older movies and TV shows. Conversely, Amazon Prime Instant Video does the opposite, specialising in newer movies to rent, buy or stream as part of the service, while dabbling in its own original content.

""Parting those waves is Sky's Now TV, which offers the most up-to-date subscription-inclusive movies and TV of the three, but does not offer one-off rentals or movies 'only just out'.

""When Tesco ran this service as Blinkbox, it struggled because it couldn't find a comfy spot between these heavyweight contenders. I'm not seeing anything here beyond the average rental coming in marginally cheaper. That won't be enough."

Notes to editors

If using our research and/or commentary we would deeply appreciate a link either to this page or to https://www.cable.co.uk

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What is Cable.co.uk?

Cable.co.uk is a broadband, TV and phone comparator, unique news source and consumer champion.

Dan Howdle has been plugged into the attitudes of UK broadband, TV and mobile customers for over two decades. Having spent 12 years at the coalface of consumer telecoms research, initiating and running projects both nationally and internationally on behalf of the biggest players in the industry. Dan is now Director of Communications and in-house consumer telecoms expert for Cable.co.uk.

An experienced broadcaster, commentator and writer who frequently appears on BBC TV and radio, ITV, Sky and in the national papers and their websites, Dan leads a team of journalists and communications folk who spend their days researching and reporting on problems faced by UK broadband, TV and mobile customers both on an individual and macro level.

Dan campaigns on many issues currently facing consumers of broadband, TV and mobile products in the UK. These include, but are not limited to: Rural broadband provision; mobile coverage; broadband, TV and mobile customer contract issues; broadband and mobile broadband speeds; switching and money-saving; infrastructural challenges; pricing, changes and structures; shifts in technology and the marketplace; telecoms regulation, policy and law; fines, adjudications and policy changes; mergers and closures of UK providers; annual financials and more.

Dan has advised Ofcom on issues surrounding service quality. He also administers and adjudicates the yearly Broadband Service Quality Awards and sits on the panel of judges for the Internet Service Providers Association annual awards.

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