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Cable.co.uk comments on Ofcom TV binge-watching findings

  • Binge-viewing nation: 40 million of us now watch episodes back to back
  • Stark differences between viewing habits of young and older people

Thursday, 3 August 2017: Ofcom has today released its annual Communications Market Report. The report is wide-ranging, but highlighting its findings, Ofcom has chosen to focus on the ubiquity of so-called 'binge' viewing – watching multiple episodes of a TV show back-to-back. Full story is available to read here.

Commenting on the findings Dan Howdle, consumer telecoms analyst at broadband advice site Cable.co.uk, says:

"Watching multiple episodes of your favourite TV series online via your smart TV, games console or set-top box has never been easier, and while that goes some way to explaining Ofcom's findings one could also argue that the need to binge has been there for considerably longer than the existing technology – DVD and VHS box sets have been popular going back some 30 years."

"Nevertheless the findings clearly demonstrate a preference by the British public that's shifting away from traditional live television. More and more, people are choosing to fire up their favourite shows and watch them back to back rather than just sitting down and 'seeing what's on'."

"With Netflix, Amazon Prime, NowTV, Apple TV and a host of others, and with Sky soon to offer its full services via the internet (without a dish), outside of live news there's certainly at least one nail in the coffin of scheduled broadcasting."

Notes to editors

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Dan Howdle has been plugged into the attitudes of UK broadband, TV and mobile customers for over two decades. Having spent 12 years at the coalface of consumer telecoms research, initiating and running projects both nationally and internationally on behalf of the biggest players in the industry. Dan is now Director of Communications and in-house consumer telecoms expert for Cable.co.uk.

An experienced broadcaster, commentator and writer who frequently appears on BBC TV and radio, ITV, Sky and in the national papers and their websites, Dan leads a team of journalists and communications folk who spend their days researching and reporting on problems faced by UK broadband, TV and mobile customers both on an individual and macro level.

Dan campaigns on many issues currently facing consumers of broadband, TV and mobile products in the UK. These include, but are not limited to: Rural broadband provision; mobile coverage; broadband, TV and mobile customer contract issues; broadband and mobile broadband speeds; switching and money-saving; infrastructural challenges; pricing, changes and structures; shifts in technology and the marketplace; telecoms regulation, policy and law; fines, adjudications and policy changes; mergers and closures of UK providers; annual financials and more.

Dan has advised Ofcom on issues surrounding service quality. He also administers and adjudicates the yearly Broadband Service Quality Awards and sits on the panel of judges for the Internet Service Providers Association annual awards.

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