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Cable.co.uk's consumer telecoms expert comments on government superfast broadband rollout benchmark

12 August 2015: Today, the government had announced reaching 3m homes with its publicly subsidised BDUK superfast broadband rollout project.

Cable.co.uk's consumer telecoms expert Dan Howdle said: "Despite being very much sceptical when the government announced that it was only halfway to its target back in February of this year, the last six months have seen rapid acceleration in BT and BDUK's efforts to the present time.

"In fact, it now very much looks like BT Openreach will hit its target of 95% of all UK homes by 2017, so long as the acceleration it has demonstrated these past months continues.

"Fast broadband brings much-needed economic benefit to regions that need it, though it should not be forgotten that 'the final 5%' – who are simply too difficult to reach by traditional fibre cables – are mostly still in the dark as to which alternative solution they will eventually be bestowed.

"The government has been trialling a number of solutions for the final 5%, including satellite and mobile broadband."

Notes to editors

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Dan Howdle has been plugged into the attitudes of UK broadband, TV and mobile customers for over two decades. Having spent 12 years at the coalface of consumer telecoms research, initiating and running projects both nationally and internationally on behalf of the biggest players in the industry. Dan is now Director of Communications and in-house consumer telecoms expert for Cable.co.uk.

An experienced broadcaster, commentator and writer who frequently appears on BBC TV and radio, ITV, Sky and in the national papers and their websites, Dan leads a team of journalists and communications folk who spend their days researching and reporting on problems faced by UK broadband, TV and mobile customers both on an individual and macro level.

Dan campaigns on many issues currently facing consumers of broadband, TV and mobile products in the UK. These include, but are not limited to: Rural broadband provision; mobile coverage; broadband, TV and mobile customer contract issues; broadband and mobile broadband speeds; switching and money-saving; infrastructural challenges; pricing, changes and structures; shifts in technology and the marketplace; telecoms regulation, policy and law; fines, adjudications and policy changes; mergers and closures of UK providers; annual financials and more.

Dan has advised Ofcom on issues surrounding service quality. He also administers and adjudicates the yearly Broadband Service Quality Awards and sits on the panel of judges for the Internet Service Providers Association annual awards.

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