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Cable.co.uk advises UK consumers to take today's Ofcom mobile study with a pinch of salt

  • Ofcom compared mobile broadband and voice performance of EE, O2, Three and Vodafone
  • EE came out on top in all five categories: download speeds, web-browsing speeds, upload speeds, video streaming and call success rate
  • O2 had the slowest upload, download and web-browsing speeds, Ofcom found
  • Cable.co.uk advises that headline stats don't paint the whole picture and should not be the basis for choosing a provider

31 March 2016: This morning Ofcom announced the findings of a study comparing the mobile broadband and voice performance of the UK’s four national mobile network providers - EE, O2, Three and Vodafone.

It found EE was the fastest mobile provider overall, based on its download speeds, web-browsing speeds, upload speeds, video streaming and call success rate.

O2 came out the worst in the report and was found to have the slowest upload, download and web-browsing speeds.

Testing was carried out in five cities across the UK – Cardiff, Edinburgh, Liverpool, London and Norwich – between November and December 2015.

The full Ofcom report is available here

Commenting on Ofcom's findings, Dan Howdle, consumer telecoms expert at broadband comparison site Cable.co.uk, said:

"Mobile customers should take these results with a pinch of salt. While it's no secret that EE presides over the UK's most expansive 4G network, it doesn't follow that its 4G service will be better for everyone, everywhere."

Those looking to sign up with or switch to a new provider should check the coverage maps of all four of the UK's network providers (EE, Vodafone, Three and O2) and choose the provider with the best coverage in the locations where they spend most of their time.

And there are other factors to consider. Yesterday, Ofcom's quarterly complaints report named Vodafone the most complained about UK network provider. An extra megabit here and there pales to insignificance next to a strong signal, good value for money, flexibility of data usage (tethering) and, of course, great customer service.

Ofcom's latest complaints figures, including those for mobile, are available here

Notes to editors

If using our research and/or commentary we would deeply appreciate a link either to this page or to https://www.cable.co.uk


What is Cable.co.uk?

Cable.co.uk is a broadband, TV and phone comparator, unique news source and consumer champion.

Dan Howdle has been plugged into the attitudes of UK broadband, TV and mobile customers for over two decades. Having spent 12 years at the coalface of consumer telecoms research, initiating and running projects both nationally and internationally on behalf of the biggest players in the industry. Dan is now Director of Communications and in-house consumer telecoms expert for Cable.co.uk.

An experienced broadcaster, commentator and writer who frequently appears on BBC TV and radio, ITV, Sky and in the national papers and their websites, Dan leads a team of journalists and communications folk who spend their days researching and reporting on problems faced by UK broadband, TV and mobile customers both on an individual and macro level.

Dan campaigns on many issues currently facing consumers of broadband, TV and mobile products in the UK. These include, but are not limited to: Rural broadband provision; mobile coverage; broadband, TV and mobile customer contract issues; broadband and mobile broadband speeds; switching and money-saving; infrastructural challenges; pricing, changes and structures; shifts in technology and the marketplace; telecoms regulation, policy and law; fines, adjudications and policy changes; mergers and closures of UK providers; annual financials and more.

Dan has advised Ofcom on issues surrounding service quality. He also administers and adjudicates the yearly Broadband Service Quality Awards and sits on the panel of judges for the Internet Service Providers Association annual awards.

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