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Sky's new, cheapest ever broadband deal is now the cheapest in the UK by some margin – Comment

  • Sky drops price of its 17Mb ADSL broadband service to a just £15 per month including line rental
  • The deal, available country-wide is the cheapest broadband ever offered by Sky and takes the crown of cheapest deal in the UK by a comfortable margin
  • Closest contenders for cheapest deal are £18.99 per month from First Utility and £19.49 from Origin Broadband
  • Deal saves nearly £50 per year over closest rival

Commenting on the deal, Dan Howdle, consumer telecoms analyst at broadband advice site Cable.co.uk, says: "No one can say conclusively whether this is the cheapest deal ever – to do that you'd have to adjust for inflation and the rising cost of line rental over the last decade or so – but this is certainly the cheapest broadband deal I've seen in many years."

"Sky is not only now the cheapest provider while this offer is in place, it also offers some of the best speeds over ADSL (non-fibre), the lowest latency (good for online gaming), and the most reliable service.

"Were I not in the middle of my existing contract I would not hesitate to switch."

Notes to editors

If using our research and/or commentary we would deeply appreciate a link either to this page or to https://www.cable.co.uk

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Cable.co.uk is a broadband, TV and phone comparator, unique news source and consumer champion.

Dan Howdle has been plugged into the attitudes of UK broadband, TV and mobile customers for over two decades. Having spent 12 years at the coalface of consumer telecoms research, initiating and running projects both nationally and internationally on behalf of the biggest players in the industry. Dan is now Director of Communications and in-house consumer telecoms expert for Cable.co.uk.

An experienced broadcaster, commentator and writer who frequently appears on BBC TV and radio, ITV, Sky and in the national papers and their websites, Dan leads a team of journalists and communications folk who spend their days researching and reporting on problems faced by UK broadband, TV and mobile customers both on an individual and macro level.

Dan campaigns on many issues currently facing consumers of broadband, TV and mobile products in the UK. These include, but are not limited to: Rural broadband provision; mobile coverage; broadband, TV and mobile customer contract issues; broadband and mobile broadband speeds; switching and money-saving; infrastructural challenges; pricing, changes and structures; shifts in technology and the marketplace; telecoms regulation, policy and law; fines, adjudications and policy changes; mergers and closures of UK providers; annual financials and more.

Dan has advised Ofcom on issues surrounding service quality. He also administers and adjudicates the yearly Broadband Service Quality Awards and sits on the panel of judges for the Internet Service Providers Association annual awards.

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