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Three quarters of Brits more likely to dump their partner than their broadband provider

  • Cable.co.uk interviewed 2,000 UK broadband customers about their relationship and broadband provider histories
  • 77% are more likely to remain loyal to their broadband provider than to their partner
  • Consumer telecoms expert Dan Howdle says of the research: "I find it staggering that UK broadband providers appear to have won loyalty beyond that we afford our boyfriend, girlfriend or spouse. That said, I see this more as evidence of our laziness and trepidation when it comes to switching broadband provider than as a reflection of our relationship staying power."

Wednesday 1 February 2017: Over three-quarters (77%) of Britons are more likely to remain loyal to their broadband provider than their partner, reveals new research by Ofcom-accredited broadband comparison site Cable.co.uk.

Furthermore, a third of those interviewed (33%) had only ever been with one broadband provider, compared to just 14% had one single relationship in their lifetime.

Men and women are equally unlikely to change their broadband provider, with both only having switched once, on average. However, men are more likely to have been in many relationships. 17% of men who took part in Cable.co.uk's research said they had had 10 or more partners. Meanwhile, 11% of women said they'd had 10 or more relationships throughout their lives.

Men and women are equally unlikely to change their broadband provider, with both only having switched once, on average. However, men are more likely to have been in many relationships. 17% of men who took part in Cable.co.uk's research said they had had 10 or more partners. Meanwhile, 11% of women said they'd had 10 or more relationships throughout their lives.

Commenting on the findings Dan Howdle, consumer telecoms analyst at broadband advice site Cable.co.uk, says:

"A lot of this comes down to fear. Even though most of us have probably heard that we can save money on our broadband deal by either switching at the end of the contract or reaching out to our existing provider to haggle down the price, we're scared of either being without broadband while we wait for our new service or that the new service won't be as good as the old one.

"Surprisingly, however, we are not nearly as scared of giving our relationship partner the heave-ho. I find it staggering that UK broadband providers appear to have won loyalty beyond that we afford our boyfriend, girlfriend or spouse. That said, I see this more as evidence of our laziness and trepidation when it comes to switching broadband provider than as a reflection of our relationship staying power."

Notes to editors

The full data sets, split by gender, age and region are available upon request

Cable.co.uk interviewed 2,000 UK broadband customers between 17 November and 22 November 2016

Those who were interviewed were the main or joint decision makers in their household, who have a broadband contract

In return for using our research/ and or commentary on UK telecoms issues, we would deeply appreciate a link to this page or https://www.cable.co.uk

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What is Cable.co.uk?

Cable.co.uk is a broadband, TV and phone comparator, unique news source and consumer champion.

Dan Howdle has been plugged into the attitudes of UK broadband, TV and mobile customers for over two decades. Having spent 12 years at the coalface of consumer telecoms research, initiating and running projects both nationally and internationally on behalf of the biggest players in the industry. Dan is now Director of Communications and in-house consumer telecoms expert for Cable.co.uk.

An experienced broadcaster, commentator and writer who frequently appears on BBC TV and radio, ITV, Sky and in the national papers and their websites, Dan leads a team of journalists and communications folk who spend their days researching and reporting on problems faced by UK broadband, TV and mobile customers both on an individual and macro level.

Dan campaigns on many issues currently facing consumers of broadband, TV and mobile products in the UK. These include, but are not limited to: Rural broadband provision; mobile coverage; broadband, TV and mobile customer contract issues; broadband and mobile broadband speeds; switching and money-saving; infrastructural challenges; pricing, changes and structures; shifts in technology and the marketplace; telecoms regulation, policy and law; fines, adjudications and policy changes; mergers and closures of UK providers; annual financials and more.

Dan has advised Ofcom on issues surrounding service quality. He also administers and adjudicates the yearly Broadband Service Quality Awards and sits on the panel of judges for the Internet Service Providers Association annual awards.

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