4G plans help Vodafone add 83,000 new mobile customers
Vodafone says the popularity of its 4G plans helped it add 83,000 new mobile customers in the second quarter of the year.
The operator now has 4.7m 4G customers in the UK and its outdoor population coverage has reached 68%, including complete coverage in London.
Vodafone’s fixed broadband offer, which until recently has been purely for businesses, showed signs of improvement.
Fixed broadband revenue declined by 1.3% between 1 April and 30 June, but dropped by 5.7% in the last three months of 2014.
The quarter saw Vodafone launch new residential broadband and home phone services for its UK customers.
The new service, called Vodafone Connect, was initially available to existing Vodafone mobile customers in Manchester, Berkshire and parts of Hampshire and Surrey.
It will be rolled out across the UK throughout the summer, with Vodafone also set to launch a TV service later this year.
Vodafone group CEO Vittorio Colao said: “We have made a good start to the year.
“Our emerging markets have maintained their strong momentum and more of our European businesses are returning to growth, as customer demand for 4G and data takes off.”
He said the company is continuing to hit its milestones for Project Spring – a programme that has seen Vodafone modernise 80,000 mobile mast sites globally and build thousands of new 2G, 3G and 4G masts.
Across Europe, the operator connected 820,000 households to its cable and fibre broadband networks in the past quarter, taking the total number of households connected throughout the continent to 26m.
Vodafone now has a total of 24.1m 4G mobile customers in Europe, with 4G now accounting for 35% of all data traffic.
The total amount of data traffic carried on Vodafone’s network has grown 78% year-on-year.
“Our other key growth areas – unified communications and enterprise – are performing strongly, benefiting from the increased capabilities and footprint that our higher levels of investment are delivering,” added Mr Colao.
“However, our markets are, as always, highly competitive and we therefore have to remain very focused on efficiency, cost control, and excellent value and service to customers, while continuing to deliver a good return for shareholders.”
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