Amazon Prime to show live Premier League football from 2019
Premier League football is to be shown live on Amazon Prime Video for the first time – and the good news is there’ll be no extra cost for Prime members.
Amazon today announced it will show 20 matches a year from the 2019/20 season onwards, breaking BT and Sky’s stranglehold on live Premier League broadcast rights.
Interestingly, Amazon’s live matches will comprise two full rounds of fixtures – a full round of midweek matches in early December and the festive bank holiday games – marking the first time a full round of Premier League fixtures has been shown live in the UK.
This is obviously a huge deal for Amazon and further evidence of its desire to show live sport – it has already won the rights to the US Open and ATP World Tour tennis events as well as live NFL matches – and is great news for Prime members, who will be able to watch the games as part of their existing subscription.
But it does fragment the UK market and means fans will need three separate subscriptions – to Amazon Prime, BT Sport and Sky Sports – if they want to watch every live televised Premier League game after next season.
Jay Marine, the vice president of Prime in Europe, is understandably pleased: “We are always looking to add more value to Prime, and we’re delighted to now offer, for the first time, live Premier League matches to Prime members at no extra cost to their membership.
“The Premier League is the most watched sports league in the world. Over these two December fixture rounds Prime members will be able to watch every team, every game, so no matter which Premier League team you support, you’re guaranteed to see them play live on Prime Video.”
It was also announced today that BT Sport has won the rights to a further 20 Premier League matches per season from 2019/20, in addition to the 32 Saturday lunchtime matches it won in the first part of the rights auction back in February.
The additional matches take BT’s total per season up to 52 and mean the broadcaster will show multiple mid-week Premier League matches for the first time.
The lion’s share of live matches still belong to Sky Sports, which will show 128 a year from the 2019/20 season. So while there is disruption in the market, Super Sunday and Monday Night Football will remain, at least for now.
With BT having struck a deal with Sky to include NOW TV (and therefore Sky Sports) on its TV platform from early 2019 and having also announced plans to offer Prime Video, BT TV customers will be able to access all three live Premier League broadcasters through their YouView set top box.
Premier League executive chairman Richard Scudamore praised Sky and BT’s “comprehensive programming” and described Prime Video as “an excellent service on which fans can consume the Premier League”.
"The interest in our UK rights is testament to the fantastic competition delivered by our clubs,” he said. “This outcome will support their continued efforts to put on the best possible football and use their popularity and reach to have a positive impact on the sport and beyond."
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