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Apple launches special red edition of the iPhone 8 and iPhone 8 Plus

Tuesday, April 10th 2018 by Steve McCaskill

Apple is to release a special red version of the iPhone 8 and iPhone 8 Plus to help fund HIV/AIDS programmes around the world.

The company has been a partner of (RED) since 2006 and has released a number of special edition products for the cause – most notably the iPod Nano, and last year the iPhone 7 and iPhone 7 Plus.

Apple is the organisation’s largest corporate donor, having raised 160m USD over the past 12 years.

For every (PRODUCT)RED device sold, Apple sends a contribution to The Global Fund, enabling testing, counselling and treatment for the tens of millions of people leaving with HIV and AIDs, with a particular emphasis on preventing the transmission of the virus between mothers and babies.

“The more than 160m USD Apple has donated in the last 11 years today equates to more than 800 million days of lifesaving ARV medication that prevents the transmission of HIV from mothers to their babies,” said Deborah Dugan, (RED)’s CEO.

“We’re honoured that Apple has dedicated its resources to our purpose, and can’t wait to see customers bring our mission to life through the purchase of iPhone 8 and iPhone 8 Plus (PRODUCT)RED Special Edition.”

Tema General Hospital in Ghana receives funding from a (RED) supported Global Fund grant. Picture by Adam Sjoberg

Besides the flashy red exterior, the PRODUCT(RED) Special Edition iPhone 8 and iPhone 8 Plus are identical to the standard editions released late last year alongside the iPhone X. The iPhone 8 is an evolution of the iPhone 7, rather than the revolution that is the iPhone X, boasting an updated design as well as a powerful 64-bit A11 processor that can handle intense graphics and smart applications.

The Retina Display has had an upgrade, while the 12 megapixel camera has also been improved. There’s also a focus on augmented reality (AR) technology, which was used to power the phenomenal success of Pokémon Go.

The devices can be ordered today and will be delivered to customers from this Friday, 13 April.

Vodafone is offering the iPhone 8 for £19 upfront and £55 a month with unlimited texts and calls, and 16GB of data for the price of 4GB with the Red Extra 16GB plan. You can get the iPhone 8 Plus on the same deal for £29 upfront and £63 a month.

The operator will also give you an iPhone 8 with 32GB for the price of 8GB and unlimited calls and texts, as well as your choice of a Sky Sports Mobile TV, Spotify Premium, or NOW TV Entertainment pass, for £61 a month and £19 upfront. The cost of an iPhone 8 Plus with the same plan is £69 a month and £29 upfront.

EE will give you the iPhone 8 for £50 with plans ranging from £49 a month for unlimited calls, texts and 1GB of data to £68 a month for 60GB. The iPhone 8 Plus starts at £150 up front and £54 a month for 1GB of data, ranging up to £80 upfront and £78 a month for 60GB of data.

The cheapest plan on O2, which separates the cost of the handset and airtime, is £44 a month for 2GB of data and a £209.99 upfront cost, while the biggest data allowance is 50GB for £66 a month and £29.99 up front. If you want something in the middle, O2 offers 25GB, unlimited calls and texts for £39.99 a month with £62 to pay upfront.

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