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Average Briton spends £144 a year on streaming and downloads

Thursday, July 2nd 2015 by Ellen Branagh

The average Briton spends £144 a year on music streaming and download services, according to a new survey.

The pan-European study by Samsung also found that almost half of Britons (46%) now stream TV, movie or video content at least once a week.

The findings are part of Samsung’s annual Techonomic Index 2015, which surveyed 18,000 people across 18 European countries to look at the way people approach and use technology.

According to the survey, the past 12 months have seen a rise in the take-up of 4G technology, and an increase in internet-connected hardware, such as Smart TVs and tablets.

The new pan-European survey shows that the home of 2015 is well on its way to becoming ‘smart,’ with the average UK household owning 18 smart devices.

The UK is taking the lead on music services, with the average Briton spending £144 per year on music streaming and download services.

Half of Britons (46%) stream TV, movie or video content at least once a week, with over a third admitting to streaming this content for at least an hour a day.

'Unprecedented changes'

App usage on mobile phones, tablets, or PC/laptops in the UK has doubled since 2014 (from 23% to 54%), according to the research.

The study also looked at television, finding that almost nine in 10 (89%) of UK households don’t go a day without watching TV, compared to 83% in 2014.

For families in the UK, using a ‘second screen’, such as watching TV while tweeting and downloading content on a mobile or tablet, has become the new norm.

Britons are spending almost an extra half an hour watching TV each day (29 minutes) compared to last year, the survey found.

And one in five people (21%) now use their mobile/tablet/PC or laptop to catch up on TV programmes while on the move.

Stephen Taylor, CMO at Samsung Europe, said: “Today, our homes are the centre of our personal cultural universe.

“The exponential growth of digital media, more quality content and a greater number of devices holds so much possibility.

“The increased level of global connectivity means that we are currently experiencing a period of unprecedented changes.

“We are able to explore the world, educate ourselves and enrich our life-experiences, all from within our own homes.”

The study is based on an online survey of 18,000 respondents aged 16 and above across 18 European countries.

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