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Brits buying an iPhone 8 today likely to smash it by January

Friday, September 22nd 2017 by Phil Wilkinson-Jones

There were queues outside the UK’s Apple Stores this morning as fans waited to get their hands on the new iPhone 8 and iPhone 8 Plus.

But how long will those handsets last? New research shows Brits are likely to smash their new devices in just 105 days.

Admittedly the queues for the iPhone 8 were a bit underwhelming – it is thought more people are waiting for the launch of the iPhone X in November – but you’d think those who have bought today would want to look after their investment.

Phone repair specialists iSmash say otherwise, with those who get their hands on an iPhone 8 today most likely to break it on 5 January.

This estimate is based on the number of repairs carried out in iSmash stores following major phone launches between September 2016 and June 2017.

iSmash founder Julian Shovelin said: “The buzz around the new iPhone gets bigger with every launch and the anticipation around the iPhone 8 is huge.

“We’ve all seen the videos of people breaking their new phone straight out of the box, but in reality most accidents occur around three and a half months after you’ve got your new phone.

“The good news is that it shouldn’t take long to fix a cracked screen, with experts taking under 30 minutes to get your phone looking its best again.”

iSmash is offering repairs on iPhone 8 models from today, just in case anyone is unlucky enough to damage their new phone straight away. It has also created a calculator that shows you when you are likely to break your new phone.


Earlier this month, O2 launched a free screen replacement service for customers buying certain handsets on selected tariffs.

It has since confirmed that the service will be available to customers buying the iPhone 8 and iPhone 8 Plus.

Screen replacements are also available for the Samsung Galaxy S8, Galaxy S8 Plus and Note 8, as well as the Oneplus 5.

Nina Bibby, O2’s chief marketing officer, said: “A customer’s phone is much more than just a phone – it’s how they share every experience, connecting them to the people and things that they love.

“So we also know how frustrating a cracked screen can be.

“We know that cost can put customers off getting their handsets fixed – and that they don’t always trust some of the outlets offering cut-price repairs.

“So, we’re launching free screen replacements to fix both of those problems as quickly and easily as possible for our customers.”

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