Brits sacrifice sex, coffee and seeing their friends to stream TV
Brits would give up plans with friends, caffeine and even sex in favour of streaming films, TV or sport, a new study has revealed.
The ‘fear of missing out’ (FOMO) has extended from being afraid of missing out on things in real life to a fear of missing out on on-screen action, with many Britons sacrificing parts of their daily routine in the name of streaming.
According to the study, carried out on behalf of streaming platform Roku, nearly a quarter of Brits (23%) would give up “intimate relations” with their significant other in order to stream.
Nearly half admitted that streaming has integrated itself into their sex lives, with 47% admitting to ‘Netflix and chilling’ with a significant other.
It’s not just sex Brits will swerve in favour of streaming. More than half (54%) would give up caffeine to stream, while 14% put value on streaming to their TV over brushing their teeth.
The study surveyed 2,824 adults who streamed content in the past 30 days across the UK, United States, Canada and Mexico on behalf of Roku.
It found that 43% of adults between the ages of 18-34 would cancel or not show up for plans with friends so they could stream content, while 64% would be late due to streaming.
Women are worse culprits than men when it comes to putting streaming ahead of real-life, with 27% admitting they would cancel a date or plans with friends to stay in and stream, compared to 15% of men.
The fear of missing out goes beyond trying to watch films or movies, with 38% of 18-34-year-olds admitting to lying about watching a movie, TV show or sporting event so they don’t feel left out.
Recent research from Sky Box Sets found that nearly two thirds of Britons would rather settle down to a TV box set than a good book.
The research found that 64% of Brits would choose a box set over a book, rising to 82% of under-24s.
6% of 16 to 34-year-olds confess to pulling a sickie from work to catch up on their box set viewing, while 12% said they’d rather watch their favourite show than have sex with a partner.
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