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Brits would rather give up chocolate and alcohol than broadband

Tuesday, May 5th 2015 by Ellen Branagh

Britons would rather give up chocolate, alcohol and sex than their broadband connection, a new survey has suggested.

A survey of 3,000 consumers, commissioned by gigabit broadband provider Hyperoptic, found that the average UK resident spends nine hours a day online.

According to the research, Brits love being online so much that they confessed they would sacrifice chocolate, alcohol or sex ahead of broadband.

Asked, 'what would you rather give up for a week?', 45% chose chocolate, 24% said alcohol and 22% picked sex, while just 9% said they would rather give up their broadband connection.

Londoners are the most broadband-dependant, spending 12 hours online each day – compared to the average Briton, who spends nine hours online per day.

People who live in the capital also have the ‘smartest’ homes, with the average Londoner having five devices connected to the internet, compared with three for the average UK consumer.

The survey also echoed other research on the rise in the amount of content people stream on their TVs, finding that more than two in five (43%) choose to download high definition (HD) TV, while one in four (25%) stream HDTV.

'Internet enthusiasts'

Those who do stream claimed they suffer from buffering up to eight times an hour at peak times, while 52% of people who download video said they do it just to ensure a buffer-free experience.

Hyperoptic managing director Dana Tobak said: “Britain is renowned across the world as being a nation of fast adopters and internet enthusiasts. Connectivity plays a key role in how we work, shop and relax.

"UK residents are doubling their broadband data usage year-on-year, and having a fast, reliable service is at the heart of improving our quality of life as we increasingly spend more time online.”

Hyperoptic broadband service uses fibre technology to the building, meaning the copper cabling which can account for peak-time slowdowns and unpredictable speeds is no longer used to deliver a service to consumers.

Hyperoptic is currently available in 12 cities and towns across the UK and it aims to have its hyperfast service available to more than 500,000 homes by 2018.

In March, another survey by the company found that more than 75% of British broadband customers are unhappy with the service they receive.

Just 24% of customers said they were satisfied with their current service, while more than half of British consumers sampled confessed they didn’t know when their broadband contract is up for renewal.

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