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Broadband more important than water or gas for Brits moving home

Friday, April 8th 2016 by Ellen Branagh

One in five Britons would prioritise broadband over water or gas when they move into a new home, research has shown.

Research by Vodafone UK found that 20% said they would sort out their internet connection before their water supply when they move house.

The poll of 2,000 Brits reveals people’s top priorities when they move house.

Electricity came top, with 53% of people putting it as their highest priority, followed by broadband at 20%.

Connectivity beat water (13%), gas (8%) and council tax (4%), with 2% of people putting ‘other’ utilities as their top priority.

Broadband isn’t just a priority when moving house, but also when choosing a new home, the research revealed.

71% of homeowners said they would always consider the broadband service in an area before buying a home, and admitted that they would be put off by poor connectivity.

Nearly a third of Britons (67%) revealed they had decided not to buy a house because the area’s broadband was too poor.

Cable.co.uk has reported extensively in the past on problems some consumers have faced trying to get a broadband connection when they move – even in brand new developments.

Broadband was an even higher priority for younger people, with nearly 1 in 4 under 25s (24%) saying that making sure they have fast running, smooth broadband was more important than organising council tax or parking permits.

'More of a priority than ever'

Broadband cutting out was named as one of the most frustrating home situations for under 25s in the UK, with 24% naming it as the thing that caused them the most stress – above issues like their car not starting or a blocked kitchen sink.

Glafkos Persianis, Vodafone UK’s commercial director, said: “Today, fast and efficient broadband at home is more of a priority than ever and this is demonstrated by the importance that people put on their internet when they first move in to their new homes."

Vodafone said its new broadband features ‘Boost and Beam’ will help eliminate some of the frustrations people suffer at home and give them a better experience.

Boost allows users to enhance their connection to one device in the house for a selected amount of time – useful for downloading a favourite TV show or album quickly – while Beam allows customers to focus a signal to anywhere in the house or garden.

The government is currently consulting on plans to introduce a Universal Service Obligation (USO) of 10Mbps.

Announcing the plans last year, Prime Minister David Cameron said the move was part of the government’s aim to put access to broadband on a similar footing as basic services like water and electricity.

He said: “Access to the internet shouldn’t be a luxury; it should be a right – absolutely fundamental to life in 21st century Britain.

“Just as our forebears effectively brought gas, electricity and water to all, we’re going to bring fast broadband to every home and business that wants it.

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