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Broadband providers urged to end buffering

Monday, June 14th 2010 by Cable.co.uk

A new campaign has been launched calling for broadband bundle providers to end their use of traffic shaping.

Be Broadband has launched a new campaign calling for internet service providers to bring an end to their use of buffering.

The company, a subsidiary of bundle provider O2, has launched the Campaign to Banish Buffering as it claims those on slow connections or with a low usage limit are not able to stream content because of traffic shaping.

Be added that the issue was particularly important as many people will be using web services to watch World Cup coverage over the next few weeks.

The company explained: "For example, the average UK broadband speed is 3.6Mbps, but streaming video needs an average of 9Mbps of bandwidth to avoid buffering.

"When you factor in network management, people are going to get a poor experience."

A recent study by ABI Research revealed that fibre optic broadband technology is playing a key role in improving the quality of digital TV services in the UK.

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