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Broadband speeds 'should be listed on property ads'

Thursday, October 8th 2009 by Cable.co.uk

Estate agents should consider listing the quality of broadband coverage that a property can receive on adverts, it has been suggested.

More than eight in ten property buyers would like broadband speeds to be included on advertising for new homes, according to research.

The study by Broadband Expert revealed that 84 per cent of potential homebuyers think such information should be relayed to consumers, as the rising important of the internet in both leisure and work time has made it more of a priority for many people.

In addition, 77 per cent of people said they would rethink moving into a property if it had poor broadband coverage.

Rob Webber, commercial director at Broadband Expert, said: "The internet has become such a vital part of people's work and home lifestyles, why shouldn't broadband speed be advertised up front in the buying process?"

Recent figures from Broadband.co.uk found that the average download speed recorded in the UK last month was 4.361Mbps, while Virgin Media was revealed to offer the quickest service overall with 7.238Mbps.

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