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BT to retain EE brand after completing £12.5bn takeover

Monday, February 1st 2016 by Phil Wilkinson-Jones

EE will keep its branding, mobile network and high street stores following its acquisition by BT.

The mobile provider is one of six lines of business that form BT’s new organisational structure, the telecoms giant has announced.

BT completed the £12.5bn takeover of EE last week after being given the green light by the Competitions and Markets Authority (CMA).

Today it announced that EE would retain its brand and focus largely on the consumer mobile, broadband and TV market.

EE will also continue to deliver the Emergency Services Network – which will give police, fire and ambulance workers access to 4G – after winning part of a £1bn government contract last year.

BT’s consumer division will continue to serve 10m households with broadband, telephony, TV and mobile services. There will be also be two lines of business focussing on businesses and the public sector and a wholesale division.

Openreach, which looks after BT’s broadband and phone network and operates at arm’s length from the rest of the company, is unaffected by the re-organisation.

BT's chief executive Gavin Patterson said: “I’m delighted we have now completed our acquisition of EE. That is great news for our shareholders, our customers and for UK Plc given we will continue to invest and innovate.

“Customers will benefit as we combine the power of fibre broadband with the convenience of mobile.”

Mr Patterson said consumers “are set to be the winners” as they will be able to choose a mix of BT, EE and Plusnet services.

"The acquisition provides us with a chance to refresh our structure and we have done that by creating a major new division that will focus on businesses and the public sector in the UK and Ireland.

“We want to support those sectors by offering customers the very best services whether that be dedicated private lines, network products such as fibre broadband, mobile solutions, IT services or cyber expertise to keep them safe.”

Mr Patterson, speaking as BT published its financial results for the three months to 31 December 2015, said revenue was up 4.7% for the quarter – the company’s best result for more than seven years.

“BT Consumer had a standout quarter, increasing its overall line base for the first time in well over a decade and capturing 71% of new broadband customers,” he said.

“Customers like what we’re offering, whether that’s superfast broadband, Champions League football or mobile data bundles.”

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