Champions League and Europa League finals will be live on YouTube
BT is to stream live coverage of the Champions League and Europa League finals on YouTube.
The telecoms giant is showing both games on its free-to-air BT Sport Showcase channel but today announced that its coverage will also be made available on YouTube as well as bt.com.
The Champions League final, which sees Real Madrid take on local rivals Atletico Madrid, takes place on 28 May.
Sevilla, playing in their third consecutive Europa League final, take on Jurgen Klopp’s Liverpool 10 days earlier.
As well as being able to watch the two games on YouTube, BT Sport subscribers will be able to watch the finals on BT Sport Europe, in high definition on BT Sport UHD or on the BT Sport App, which provides extra statistics, camera angles and exclusive content.
The announcement follows the news that BT Sport will be available to TalkTalk TV customers in time for next season.
EE is also set to launch a new BT Sport offer for its 4GEE pay monthly customers before the start of the new season.
John Petter, chief executive of BT Consumer, said making both the Champions League and Europa League finals available for free is BT’s way of giving “top quality sport back to the people”.
He said BT Sport is also reaching a new generation of sports fans who view their entertainment online, through social media and on their mobiles.
“We plan to make these finals the most social sports broadcast ever, with lots of exciting content in the build-up and on the night across YouTube, Snapchat, Facebook, Instagram, Twitter and Vine,” said Mr Petter.
'We love football'
“Both BT and UEFA are delighted with what we have achieved in our first year as the broadcaster of the UEFA Champions League and UEFA Europa League.
“Now we want to make sure that millions more sports fans can join in from next season, accessing content digitally, whether that’s through social media, mobile devices or digital TV.”
Stephen Nuttall, YouTube’s senior director in Europe, the Middle East and Africa, said: “At YouTube, we love football and we’re thrilled to give UK supporters more ways to watch BT Sport’s fantastic live coverage of these two massive games.
“Fans today expect quality content on every screen and this partnership enables just that. Football is YouTube’s biggest sport; we’re host to over 300 football clubs, 37 leagues and channels from BT Sport to UEFA.”
BT TV customers will continue to receive the BT Sport channels for free. BT broadband customers can get the BT Sport Pack for £6 a month and non-BT customers can watch on Sky for £21.99 a month.
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