'Charging bull' to give EE customers a power boost at Glastonbury Festival
EE customers at the Glastonbury Festival are being told to look out for a charging bull – to stop their mobile phones running out of power.
The company has unveiled an EE Power Bar charging in the form of a larger-than-life bull statue, inspired by a prize-winning Somerset bull called Field Marshall, who once held the title of ‘Britain’s Biggest Bull’.
The ‘4GEE Charging Bull’ will also act as a wi-fi hotspot, allowing festival-goers on any network to connect to EE’s double-speed 4G network.
Official EE Power Bars – portable mini-chargers that provide up to five hours of charging time – that run out of juice can also be swapped for fully-charged ones at either of Glastonbury’s two Power Bar exchange cabins.
EE expects to deal with more than 200,000 swaps over the festival weekend.
Spencer McHugh, director of brand at EE, said: “As social media usage on our network continues to soar, we have worked with Glastonbury to deliver the most connected festival experience ever for 2015.
'Stay in touch'
“As well as the 4GEE Charging Bull there will be multiple public wi-fi hotspots on site for all to use and through our EE Power Bar Exchange service we are delivering the biggest phone charging operation of any music festival in the world.
“We want to help everyone there stay in touch with friends and share every memory, using our innovative technology to get the most out of their experience at the UK’s biggest music festival.”
EE is installing a 4G network on site for the weekend to power the double-speed 4GEE Bull, which will be open to all from Thursday to Sunday, 10am to 10pm.
The bull will be positioned near the main EE Recharge tent and Power Bar Exchange, both of which are visible on the map within the Glastonbury 2015 app.
The official festival app, developed in partnership with EE, has news, set times and live streams of the BBC’s Glastonbury coverage.
Mr McHugh added: “The official Glastonbury app is the must-have festival accessory and has become just as important as a good pair of willies.
“Last year it was accessed almost 3m times with a total of nearly nine years’ of combined usage.
“And it’s even better this year – we’ve redesigned the app for 2015 offering more advanced connectivity, helping you keep track of friends on site as well as everything that’s going on over the festival weekend.”
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