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Co-op enters telecoms sector with PAYG SIM

Monday, April 7th 2014 by Richard Murphy
Co-op enters telecoms sector with PAYG SIM

Co-op customers can now pick up an own-brand PAYG SIM card at one of 3,800 stores.

The Co-operative Group has entered the mobile market with the launch of an own-brand, pay-as-you-go (PAYG) SIM card.

It will be stocked in over 3,800 stores from later this month, the retailer announced Saturday (5 April 2014), making it more widely available than any other supermarket-branded SIM card.

The card costs 99p upfront and offers competitive national and international rates, including call charges that are not rounded up to the nearest minute so customers can have quick conversations for no more than a few pence.

It is being launched in partnership with The Phone Co-op, a mobile virtual network operator that uses EE's infrastructure to deliver connectivity up and down the UK.

Steve Murrels, Retail Chief Executive for The Co-operative Group, called the rollout a "major milestone" for the consumer-run organisation.

Regarding the SIM card, he said: "It's a genuine own-brand co-operative product, fair and simple, with no strings attached."

Vivian Woodell, founder and Chief Executive of The Phone Co-op, added the product would give Co-op customers "the value and the service they deserve".

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