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Computers most important device, but we still turn to TV for news

Wednesday, May 6th 2015 by Dean Reilly

Although TV is still the dominant platform for consuming global news, the home computer is the most important device for UK consumers new research has found.

The Deloitte Media Consumer 2015 report found that TV is the most popular platform of choice for keeping up to date with international news among all ages surveyed.

The 55 and over age group were the most likely to choose TV as their preferred news platform, with 75% of those polled selecting the option.

In the 45 to 54 age bracket, 66% picked TV. The figure dropped to 56% among 35 to 44 year olds and 53% for those between 25 and 34.

Only the 16 to 24 age group saw TV being selected by less than half of the respondents, with 47% stating television was their preferred platform for news.

Summarising the findings of the report, Matthew Guest, author and head of digital strategy at Deloitte, wrote: “TV’s dominance of news consumption only strengthens with age: 75% of the over 55s use TV to follow news from around the world.”

Mr Guest continued: “Overall, news consumption remains a core part of our daily lives: 70% of our survey respondents spend up to an hour each day consuming content about global issues.

“The challenge laid down for news organisations is to deliver a best-in-class offering which meets the demands of the target market, from content personalisation to rich multimedia online articles and rapid updates of breaking stories.”

'News, newsfeeds and entertainment'

The research concludes: “2015 arguably represents the year that the increasingly blurred distinction between news, newsfeeds and entertainment is truly reflected by our consumer data.”

In spite of the continued popularity of TV news, the television set itself has fallen in popularity over the last year. The TV was selected as the most important device by 18% of UK consumers in 2014, but this figure dropped to just 10% in 2015.

In contrast, desktop or laptop computers remained the most important device to respondents, selected by 43% in the 2014 edition of the Deloitte report, and rising to 45% in 2015.

The online survey was carried out by independent research firm IPSOS Mori during March 2015. 2,000 UK consumers were sampled.

Cable.co.uk previously reported that more than half of Britons would describe themselves as TV addicts.

The Freeview National Obsession report found that 52% of respondents admitted they were "addicted" to watching television.

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