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Demand for music boosts smartphone sales, argues BPI

Thursday, October 2nd 2014 by Richard Murphy
Demand for music boosts smartphone sales, argues BPI (Thinkstock)

A new report from the BPI argues that as the UK's demand for music rises, so too do sales of smartphones.

Britons' appetite for buying music is helping sales of mobile devices to surge in the UK, a new report has claimed.

According to research from the British Phonographic Industry (BPI), every one per cent increase in the country's demand for music causes smartphone shipments to edge up 1.4 per cent. Tablet computers enjoy an even bigger uptick of 2.2 per cent, the report adds.

This relationship has resulted in a £11 billion payoff for the technology industry over the past five years, of which £8.4 billion can be accounted for by smartphones alone.

Commenting on the figures, BPI Chief Executive Geoff Taylor called the relationship between music and technology "symbiotic".

"Record labels work hand-in-hand with technology companies every day to create fantastic digital music experiences for fans," he continued.

The report comes two weeks after the launch of the iPhone 6, which racked up a record-breaking ten million sales worldwide within a single weekend.

Apple, which is a major player in digital music thanks to its iPod product line and iTunes ecommerce platform, marked the occasion with a free giveaway of U2's latest album, Songs of Innocence.

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