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Digital TV service Freeview HD passes 1m sales

Wednesday, February 2nd 2011 by Cable.co.uk

The high-definition TV service is available in 642,000 homes.

Digital TV service Freeview has announced it has sold more than one million of its high-definition (HD) enabled sets and boxes.

The free-to-air platform revealed a major surge in purchases in December 2010 took total sales volumes to 1.2 million, with Freeview HD TVs now accounting for more than a fifth of the integrated digital television market.

Some 642,000 households across the country are now believed to be using the kit, it added.

Managing director of Freeview Ilse Howling said reaching the milestone figure within the first year of the HD service being launched is a "great achievement" for the company.

"As Freeview HD continues to roll out to new areas of the UK this year, it's exciting that Freeview can meet this need by offering quality HD channels without a subscription," she remarked.

Figures published by Ofcom in December showed Brits are leading the world in terms of take-up of HD TVs, with 59 per cent of households owning one of these sets.

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