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Direct Save Telecom aims for more broadband customers with rebrand

Friday, May 29th 2015 by Ellen Branagh

Low-cost provider Direct Save Telecom has rebranded itself in a bid to improve customer experience and get a bigger share of the home phone and broadband market.

The company has streamlined its ordering process and improved its website to make it easier for new customers to sign up.

Marketing itself as a budget-friendly alternative to bigger-name providers, Direct Save Telecom offers discounted broadband, line rental and calls without a credit check.

The firm recently announced plans to launch a broadband service with speeds of up to 300Mbps for new-build developments.

This week it announced that it has completed a rebrand with the aim of grabbing a greater share of the telecoms market.

It has replaced its website with a new site that is easier for customers to navigate, as well as being mobile-friendly so they can access it from any device.

It has also streamlined its ordering process both online and offline to make it faster and easier for new customers to sign up, it said.

'Fresh approach'

Direct Save CEO Stavros Tsolakis said: “We have invested heavily in this rebrand to offer a cleaner, fresh approach aimed at greatly improving the customer experience we provide.

“Not only is our new website now much more aesthetically pleasing on the eye, it is much easier to navigate around so customers can easily find exactly what they are looking for whether it’s a home phone or broadband deal, contract or non-contract, or whether they are just looking for a price comparison.

“It has been specifically designed to engage customers so they spend more time on the website.”

Mr Tsolakis said they had received “excellent feedback” and are already seeing increased numbers on the site.

“We are hoping that all of this will lead to us grabbing a greater market share of the home phone and broadband market,” he added.

Direct Save said it is targeting customers of the “four big telcos” – BT, Virgin, Sky and TalkTalk – who have 86% of the market.

The firm said its recent figures suggested the UK could save around £2bn collectively if all these customers switched to cheaper deals on the market.

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