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EE and Sky unveil new features to personalise TV viewing

Thursday, August 20th 2015 by Ellen Branagh

EE and Sky have both announced new features aimed at offering a more ‘personalised TV experience’ to their viewers.

EE unveiled a range of updated features for EE TV set to launch next Tuesday (25 August) for new and existing customers.

The additions have been developed with a focus on mobile, and will allow users to control their TV viewing through their phone or tablet, EE said.

They include a new ‘My TV’ section, divided into three sections – My Programmes, My Channels and My Photos and Videos – aimed at helping customers find, record and watch their favourite content more easily.

A new feature called Fetch allows customers to bring content from the main TV screen onto their mobile device.

It builds on EE’s Flick feature, which allows users to send content from a mobile device to their TV.

A new ‘Companion Screen’, available via the EE TV app, allows viewers to control what they’re watching as well as giving extra information.

And for the first time, the app includes a ‘Share’ button via the Companion Screen, giving people the opportunity to share what they are watching through social media.

The latest update includes improvements to navigation on mobile devices, as well as better search capability.

EE TV will also be offering new content applications including MUBI, which offers cult, classic, and award-winning films from around the world for £4.99 a month and will be available to watch from September onwards.

Customers will also soon be able to access a range of international and foreign language TV apps including France 24, Cinefun TV, Brazil TV and CaribBe TV.

Sky has also announced some new features – again with personalisation as the focus – to improve Sky Movies as part of the latest update to Sky+ which rolls out to Sky+HD boxes from today.

Rotten Tomatoes

The update is the latest in a serious of improvements that make navigation quicker and simpler and provide a more personalised experienced, including recommendations based on TV recordings, or creating watchlists of films you might want to enjoy at a later date.

Features being introduced from today for Sky Movies customers include: More Like This, a movies recommendation service; Watchlist, an ongoing wish list of films customers want to watch; and Watch from Start which allows users to download a film so they can watch it from the beginning.

Sky will also introduce Rotten Tomatoes Audience Scores as star ratings later this year.

Other recent updates to Sky+ include the introduction of a new Kids tile and a refresh of the Sky+ Planner.

Accessibility has also continued to be a priority with a commitment that by summer 2016, customers will be able to benefit from subtitles when watching the most popular and best Sky content on demand.

The improvements by EE and Sky both follow new features announced earlier this week to BBC iPlayer, including cross-device resume, live restart, and ‘My Programmes’.

Simeon Bird, director of home broadband and TV at EE, said: “EE TV received outstanding reviews at launch, however we will continue to use our unrivalled knowledge of mobile behaviour in order to update and enhance the service over time.

“The new EE TV features take the personalisation capability that all smartphone and tablet owners are familiar with, and incorporates it to create what we believe is the best multi-screen TV service available today.”

Luke Bradley-Jones, director of TV Products at Sky, said: "This is just the latest in a series of enhancements we're rolling out every few months to make sure Sky+ continues to make TV watching a brilliant experience in homes up and down the country.

“The pace at which we're developing for Sky+ has never been quicker - so customers can look forward to more updates later this year and into 2016."

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