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EE launches 'child-friendly' 4G tablet

Wednesday, October 21st 2015 by Ellen Branagh

More than a third of parents (36%) are considering buying a tablet for their children this Christmas, according to new research.

The research, commissioned by EE, comes as the operator announced the launch of the Robin, a 4G tablet aimed specifically for parents and their children.

According to a poll of 1,702 parents, just over a quarter (27%) said being able to access content from anywhere was vital when choosing a tablet, and 38% believe parental control features are a key factor when selecting the right tablet for their child.

The research also revealed that 12% of children have thrown their parent’s tablet, 11% have covered it in food, 10% have stood on their parent’s tablet, and 5% have tried to eat and chew on it.

The Robin, set to launch on Friday, comes with pre-loaded content aimed at children, the device has parental controls aimed at making it safer for children to browse the internet.

Set to launch on Friday, it is also said to have a robust design and Superfast 4G connectivity for use at home or out and about.

The Robin, which comes with a specially-designed childproof bumper, comes with more than 40 pre-loaded games, educational apps and eBooks, while new content can only be accessed by children once it has been approved by the parent,

It offers children exclusive, free and unlimited access to Hopster, an interactive TV streaming app that blends more than a thousand episodes of children's shows with educational games based on the EYFS curriculum.

The device, which has the Kurio operating system aimed to keep children safe, has parental controls allowing them to manage everything from web filtering to app management and time control, as well as giving them with the ability to set up bespoke user profiles.

'Peace of mind'

The web filtering service categorises and updates more than 450m websites daily, and prevents inappropriate content by managing ‘safe’ and ‘block’ lists, while the app management system allows parents to block any apps they think are not appropriate for their children.

A 'time control' feature also allows them to limit how much time children can spend using non-educational apps.

Despite having a range of child-friendly features, the Robin can also be used as a regular Android operated tablet, giving parents full access to emails, contacts and messages, as well as being able to browse the internet, with 4G access.

Christopher Traggio, EE's director of connected products, said: “Parents know their children love using technology gadgets more than ever.

"The Robin from EE allows kids to enjoy that experience and benefit from e-learning too.

"What’s more, the Robin has been designed to provide parents with the peace of mind that their child is protected online with the UK’s biggest and fastest 4G network.”

The Robin will be available in select stores from Friday and nationwide, online and through EE telesales from 2 November. It is available on a range of Pay Monthly plans and on pay as you go.

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