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EE launches new own-brand 4G smartphone

Tuesday, July 7th 2015 by Phil Wilkinson-Jones

EE has unveiled what it claims is the UK’s most affordable 4G smartphone.

The Rook costs £39 for existing EE customers, although they will have to buy a £10 top-up at the time of purchase.

The new device is available to new EE pay as you go customers for £49.

According to EE, the Rook is the only new handset that allows customers to access 4G and costs less than £50.

With 44% of UK pay as you go customers spending up to £50 on a phone, EE says the Rook will open up access to its double-speed 4G network to more than 2.5m consumers.

The Rook uses the Android 5.1 Lollipop operating system and features a five megapixel camera, a 4-inch high resolution FWVGA display screen and 8GB internal memory.

This is powered by a 64-bit MediaTek 1GHz Quad-Core processor enabling faster web browsing, smoother game play, quicker multitasking and improved battery life.

The Rook also comes with a battery that provides more than five hours of talk time and more than 400 hours standby time on a single charge.

Sharon Meadows, director of devices at EE, said: “At EE, we believe everyone should have access to 4G and the experiences it offers on the go.

“The Rook provides a great 4G smartphone at a compelling price – allowing even more people to enjoy the benefits of our superfast mobile network from high speed web browsing and downloads to gaming and streaming.”

The Rook is the latest own-brand device unveiled by EE designed to give consumers access to its 4G network.

It follows the launch of the Harrier Tab last month – a tablet with an eight-inch HD screen available for £199.99 on pay as you go.

Earlier this year, the company launched the Harrier smartphone and Harrier Mini, as well as the Osprey 2 and Osprey 2 Mini – wi-fi devices that provide customers with a mobile internet hotspot.

As well as being on pay as you go, the Rook is available to EE corporate customers – offering a powerful and affordable smartphone for medium and large businesses.

Customers who buy a Rook handset can also benefit from up to a 20% discount on selected EE accessories.

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