EE offers free 4G in London and Birmingham taxis
Commuters in London and Birmingham can access free 4G connectivity in some black cabs thanks to a new initiative from EE.
EE is offering commuters in London and Birmingham free access to its 4G super-fast mobile broadband service while they travel in Hackney cabs.
For three months from Tuesday (April 2nd 2013), the service will be available in 40 Hackney carriages in the capital and ten in Birmingham. Each of the 50 vehicles has been fitted with a MiFi wireless router that acts as a 4G hotspot, connecting the cab - and passengers - to EE's 4G network.
In London alone, more than 200,000 black cab journeys are taken every day, with over 40 per cent of smartphone users in Birmingham and London admitting they have ended up being late for a meeting as a result of getting caught in traffic.
One in five commuters claimed their day would be less stressful if they were able to access the web while travelling in a taxi.
Spencer McHugh, director of brand at EE, said: "The first motorised black cabs hit the streets in 1901 ... [and] now we are bringing this icon of British transport into the 21st century with a 4G makeover."
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