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EE speeds up 4G+ rollout to deal with 'phenomenal' mobile data growth

Monday, September 14th 2015 by Ellen Branagh

EE plans to accelerate its rollout of 4G+ across London to meet increasing demand, it has announced.

The move comes after EE customers with 4G+ devices downloaded double the amount of data in 2015 than they did the previous year.

4G+ is the next phase of 4G, offering twice as much capacity to customers downloading large files, reaching download speeds as high as 146Mbps, EE said.

The operator is accelerating its rollout in response to the growth in video streaming and downloading by customers on the latest smartphones, with their doubling data usage driven by faster modems and bigger screens.

The average 4G+ device owner, including those with the Samsung Galaxy S6, S6 edge and HTC One M9, downloads 4GB of data per month.

EE said video downloading and streaming on the go is the fastest growing activity for customers – nearly 60% of data used on 4G+ smartphones is on video.

The busiest 4G+ sites in London are in Victoria, Kings Cross/Euston, and Paddington, as people download movies and TV shows for train journeys.

All 4GEE Extra plans from EE support 4G+ speeds up to 150Mbps at no extra cost and come with large data plans, from 500MB up to 20GB, said EE, which says it is the only UK operator with a network that can support the full speed capabilities of new 4G+ devices.

Chief technology officer Fotis Karonis said: “We’ve built our network with lots of capacity because we knew that video was growing at a phenomenal rate and customers need a fast connection when they’re downloading large video files to their phones.

“We already have 4G coverage for 93% of the population across the UK and that has made us number one for mobile data, complementing our industry leading reliability and voice performance.

“Now with more 4G+ sites giving double the capacity in the busiest areas, we’re getting even faster for our customers, and that extra capacity means improved reliability for everything you do on your phone.”

EE’s 4G+ sites are in London and across the busiest parts of the EE network, including in Birmingham, Manchester, Liverpool, Newcastle, Glasgow, Nottingham, Leeds, Leicester, Oxford, Newcastle and Bristol.

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