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EE still Europe’s largest 4G mobile operator with 10.9m customers

Monday, July 27th 2015 by Ellen Branagh

EE is on track to have more than 14m 4G customers by the end of the year, it has predicted.

The company, which is being bought by BT subject to a review by the competitions watchdog, now has 10.9m 4G customers, keeping its position as the largest 4G operator in Europe.

Releasing its interim results for the six months ending 30 June, EE said its growth in 4G customers had helped it maintain its “market leadership” in mobile revenue.

The company reported a 1.1% year-on-year increase in underlying operating revenue.

The rollout of 4G to the UK population has continued, and is now at 90% – a 23% increase year-on-year, EE said.

This includes more than 600 major towns and cities, and more than 6,200 villages and smaller towns.

EE’s ‘double-speed’ 4G is also now available to more than 70% of the UK population, it added.

The operator said improving customer satisfaction remains a focus, with the average number of calls to service centres down by 30% year-on-year.

More than 1.1m customers have also taken up its Power Bar programme, launched in April, which entitles them to receive a free Power Bar charger which can be swapped in-store for a fully-charged one when it runs out.

'Outpace the market'

It said its home broadband growth, driven by EE TV, had continued to “outpace the market”, and said the number of customers of MVNOs (mobile virtual network operators) that use EE's network had reached 3.7m, bringing the total number of connections on the EE network to 30.9m.

The company said it had continued to innovate, including the launch of its wi-fi calling service, which it said is already activated for around 1.2m customers.

EE CEO Olaf Swantee said: “Our established leadership in 4G and key differentiators such as wi-fi calling are working well for the business.”

He said EE is the “clear network market leader” and would focus on improving customer satisfaction and selling its range of consumer and business 4G connected products.

As it published its results, EE said its network leadership was also shown by the fact it has scooped several industry awards, and has also been named number one network for overall call, text and mobile data performance by RootMetrics in each 16 cities tested in 2015.

Earlier this month, Cable.co.uk reported that EE had been fined £1m by telecoms regulator Ofcom for breaking its rules on customer complaint handling.

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