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EE to improve rural and roads coverage as 4G outstrips 3G

Thursday, May 22nd 2014 by Richard Murphy
EE to improve rural and roads coverage as 4G outstrips 3G

EE is ramping up the rollout of 4G services to the UK's hardest-to-reach regions and transport routes.

EE has announced the next phase in its 4G rollout, detailing plans to improve service availability in some of the UK's most remote regions.

The network is currently being rolled out to more than 2,500 villages and small towns with populations under 10,000, the operator said yesterday (21 May 2014).

These include Silverburn, Scotland, which has a population of less than 65 people, as well as Aberdulais, South Wales, home to 500 residents.

Moving forwards, EE will also be focusing on improving 4G connectivity on Britain's transport routes. To date almost 50 train stations and 22 of the country's busiest airports have been included in the operator's rollout, along with 50 per cent of the 50 most-used motorways and A-roads.

The announcement comes as EE reports 4G sign-ups surpassing sales of 3G plans for the first time, as well as a 66 per cent year-on-year increase in data usage.

"With more experience of 4G than any other UK operator, we have unique insight into how the technology is changing behaviour … We're committed to remaining one step ahead," commented Chief Executive Olaf Swantee.

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