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EE will continue to support Orange and T-Mobile customers, claims CEO

Wednesday, April 30th 2014 by Richard Murphy
EE will continue to support Orange and T-Mobile customers, claims CEO

EE boss Olaf Swantee has insisted the company will continue to support customers on Orange and T-Mobile plans.

EE has no plans to phase out Orange and T-Mobile even as 4G adoption accelerates, according to Chief Executive Olaf Swantee.

Speaking to the Telegraph, Mr Swantee said the operator's most recent financial results – which showed an increase of nearly 900,000 4G subscribers, the biggest ever in a single quarter – should not be taken as a sign the two 3G brands are set to be retired.

He did, however, stand by the company's decision to rebrand all Orange and T-Mobile stores, as well as close the two carriers' websites: "We are one company with one network," he commented.

"But we have millions of customers on Orange and T-Mobile accounts and we will continue to serve those and sell to them."

According to Mr Swantee, the two brands' subscriber base is still significant, even as EE's number of new and renewing contract customers who select 4G plans passes 50 per cent.

Beyond a record number of subscriptions for the superfast service tier, the operator's financial results showed year-on-year declines, with revenue down 3.6 per cent to £1.55 billion and only 123,000 new contract customers, compared with 166,000 in 2013.

In another interview with the Evening Standard, Mr Swantee blamed a lack of notable handset launches in the first quarter for the scarcity of new subscribers.

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