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ESPN to launch new sports show on European digital TV

Monday, February 8th 2010 by Cable.co.uk

Digital TV broadcaster ESPN is launching a European edition of its flagship show SportsCenter.

Sports broadcaster ESPN has announced plans to launch a European version of its flagship SportsCenter show.

The company, whose services are available through digital TV platforms including Freeview, Virgin Media and Sky, is set to launch a new 60-minute show on its ESPN America channel.

SportsCenter will be broadcast in the UK at 07:00 GMT, reports the Guardian.

Michael Kim, who will anchor the new version of the show, told the newspaper that fans of US sport in Europe and the Middle East show "dedication and passion".

"Our show will bring those fans the signature balance of news, great highlights and a personality each day that has been a staple of SportsCenter for decades," he added.

ESPN recently confirmed plans to launch a 3D channel in the US this year.

The company is planning to show at least 85 live events in the format in the next 12 months, including the opening match of the FIFA World Cup.

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