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Exmouth becomes 600th town to get 4G mobile coverage from EE

Tuesday, July 28th 2015 by Ellen Branagh

Mobile company EE has brought the total of number of towns and cities on its 4G network to 600.

The company said its 4G mobile network has been switched on in 90 large towns and cities in 2015 alone.

The superfast mobile broadband is also available to residents and businesses in more than 6,000 villages and small towns, it said.

Exmouth in south Devon was the 600th town to be switched on.

The announcement comes after the company yesterday predicted that it wll have more than 14m 4G customers by the end of the year.

Releasing its interim results for the six months ending 30 June, EE said is now has 10.9m 4G customers, keeping its position as the largest 4G operator in Europe.

As it announced the latest milestone in its UK 4G rollout today, digital minister Ed Vaizey said it would make Exmouth one of the best connected areas in the south west.

He said: “Faster mobile internet is an increasingly important issue for businesses and residents in Exmouth, so I’m delighted it has been named EE’s 600th 4G town.

“With the arrival of the latest generation of mobile technology, Exmouth has become an even more attractive place to live, to work and to do business.

“Thousands of people will now be able to benefit from living and working in one of the best connected areas in the south west.”

One of the businesses to benefit from the 4GEE switch on in Exmouth is the River Exe Café, a restaurant in the middle on the Exe Estuary.

'Everywhere now'

Accessible only by boat, it is unreachable by fixed line broadband and is entirely dependent on mobile internet.

Owner Paul Craven said: “Without a fixed line, we use mobile internet for everything – from taking bookings over email to processing card payments.

“So as you can imagine, a fast and consistent connection is vitally important.

“The arrival of 4G allows the business to run more efficiently than ever, which is great for both us and our customers.

“The speed of connection here on our barge, in the middle of the estuary is absolutely phenomenal.”

EE’s network director Mansoor Hanif, added: “Covering the places where people live and work is still hugely important for planning the next steps of our 4G rollout, but we also look at where people need us the most – train routes, roads, stations and parks.

“People really want 4G anywhere that they’re sitting or waiting and they need to work, or just want to get online because they’re bored – people expect to get online on their phones everywhere now, and that drives us to rollout 4G as fast as ever.”

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