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Fire TV Stick beats Kindle to be Amazon’s fastest-selling device

Wednesday, April 15th 2015 by Dean Reilly

A TV stick that brings apps, streaming capabilities and smart features to almost any television has become the fastest selling device on Amazon – a week after going on sale.

The device, which connects to televisions via an HDMI port, gives consumers access to a range of popular video and music services, including Amazon Prime Instant Video, Netflix, BBC iPlayer, YouTube and Spotify.

The Fire TV Stick starts shipping to consumers today, and replaces the Amazon Kindle as the fastest selling device on the online retailer's site.

“We expected Fire TV Stick to be popular, but the customer response has just blown us away,” said Jorrit Van der Meulen, vice president, Amazon Devices EU.

“For just £35, Fire TV Stick delivers powerful performance and access to a vast selection of content, apps and games. The phenomenal demand has made Fire TV Stick our fastest-selling device ever in the UK in the first week after going on sale, and we think our customers are going to love it.”

Amazon Fire TV Stick owners can also rent or buy around 50,000 movies and TV episodes from Amazon Instant Video.

Spoken commands

Amazon says the Fire TV Stick has twice the memory of rival Google device the Chromecast, which offers similar smart-TV applications.

An Advanced Streaming and Prediction (ASAP) feature, which learns what movies and TV episodes Amazon consumers frequently watch, buffers related programming for faster playback in case viewers choose to watch it.

The device also features support for captive portals, which means the Fire TV Stick should work easily with wi-fi networks that normally require authentication, like those found in hotels or on university campuses.

The device can be controlled by spoken commands via a free remote app available on a range of smartphones using both iOS and Android operating systems.

Reporting from the International Consumer Electronics Show in Las Vegas in January, Cable.co.uk spoke to Verizon chief product officer Chris Carey who said that streaming could one day replace traditional TV.

However, streaming services can struggle to cope with high demand. Yesterday we reported how viewers of the Sky-owned streaming service NOW TV faced technical problems during the season premiere of Game of Thrones.

Oliver Johnson, analyst at Point Topic, previously told Cable.co.uk that standard linear television will never be killed off by streaming services, in spite of how the number of people streaming their entertainment is growing rapidly.

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