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Gigabit broadband arrives in Sheffield

Thursday, November 26th 2015 by Ellen Branagh

Gigabit broadband has arrived in Sheffield after two developments became the first to offer residents fibre to the premises connections from Hyperoptic.

Pearl Works and Mandale House, both in the centre of Sheffield, are offering broadband speeds of 1,000Mbps – more than 135 times faster than traditional services.

Hyperoptic installs fibre all the way into the development, meaning copper cabling which can lead to peak-time slowdowns and unreliable speeds is no longer used to deliver a service to consumers.

A number of other developments in Sheffield are also undergoing installation and Hyperoptic is aiming to have more connected by the end of the year.

Hyperoptic said the arrival of gigabit broadband in Sheffield marks a “step-change” in connectivity for the city, which currently has average broadband speeds of 15.4Mbps.

Tim Huxtable, national team manager at Hyperoptic, said: “We announced last October that we had chosen Sheffield as one of our first hyper-cities.

“Since then we have been working hard implementing the infrastructure and engaging developers and building owners to schedule installation.

“We have experienced amazing demand from the residents of Sheffield so we are thrilled to be satisfying it and bringing them world-class broadband speeds.

“Sheffield is a strategic city for Hyperoptic; we will be investing millions over the next couple of years.”

Cllr Leigh Bramall, deputy leader and cabinet member for business, skills and development at Sheffield City Council, added: “We welcome Hyperoptic to Sheffield – the importance of the fastest possible broadband connections are essential to enable Sheffield to be able to compete with businesses in other cities in this country and abroad.

“More people are now working from home and fast broadband is something that we would like to see introduced right across the city as soon as practically possible.”

'Competing products'

Hyperoptic has services live across London, Bristol, Cardiff, Reading, Liverpool, Manchester, and Leeds with installations taking place in Birmingham, Nottingham, Sheffield, Newcastle and Glasgow.

The company focuses on taking its services into developments with 50 or more units and installations are prioritised in buildings where there is greatest demand from the freeholder and residents.

In July, Hyperoptic announced the introduction of a ‘no-contract’ option for new customers which it said would offer “complete flexibility”.

At the time, managing director Dana Tobak said Hyperoptic was giving consumers what they “want and need”.

“In a market such as broadband, it can be hard to compare competing products – especially when most of them are the same,” she said.

“Many broadband companies try and stand out from the crowd by investing millions in their advertising and by attempting to lure customers to sign lengthy contracts by giving away free gifts.”

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