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Half of UK adults have used a TV connected to the internet

Tuesday, May 26th 2015 by Phil Wilkinson-Jones

Almost half of UK adults have used a TV connected to the internet at home in the past 12 months, according to a report by the telecoms regulator.

Ofcom’s ‘UK audience attitudes to the broadcast media’ report found that 44% of adults had watched internet-based content through their TV set.

Catch-up services such as BBC iPlayer and ITV Player are the most popular connected TV services, with 34% of adults having watched on catch-up in the past year.

Other popular activities include watching clips through websites such as Facebook and YouTube (21%), watching free on demand content (20%) and browsing online (20%).

The types of activity carried out using connected TV varies depending on the device being used, according to the report.

Watching catch-up services is the most popular activity for 73% of those with a connected TV service through a set-top box.

It is also the most popular activity for those with a connected smart TV (54%) or a connected Blu-ray player (39%).

Video clips

Watching online subscription services such as Netflix and Amazon Prime is the most common activity for those with a connected games console (26%).

Those with a connected desktop or laptop computer are most likely to browse the internet (48%) while tablet users mostly watch video clips online (52%).

A fifth of UK adults (20%) have a smart TV in their house. Ownership of a smart TV is most likely among those aged 35-44 (26%) and least likely among those aged 65 or over (8%).

70% of households with a smart TV have it connected to their home broadband service.

Almost a fifth of adults have used other broadband-connected devices such as smartphones and tablets to watch TV ‘live’ – as it is broadcast – in the past 12 months.

29% have used such devices to watch catch-up services.

Ofcom’s report also found that one in five viewers had found something they’d watched on TV in the past 12 months to be offensive.

Cable.co.uk previously reported that the figure rises to a third of those aged 65 or over, while those aged 16-24 were the least likely to find content on TV offensive.

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