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Half of UK sports fans admit watching matches while at work

Thursday, July 2nd 2015 by Ellen Branagh

Nearly half of British sports fans have tuned into live sport on their mobile or tablet while at work, according to new research.

The research, commissioned by NOW TV, found that 47.9% of people surveyed admitted to putting their work to one side to watch sport on a tablet or mobile device.

More than a quarter (27%) admitted watching sport in secret, including doing things like booking meeting rooms to keep up with the score, using their second screens for streaming and even taking longer in the bathroom so they can watch sport.

The research, conducted by Opinion Matters for NOW TV, surveyed 2,005 UK sport fans between 10 and 11 June.

It has been released to coincide with a free Sky Sports Day Pass offer, and comes ahead of the start of the Investec Ashes, which will be broadcast on Sky Sports next Wednesday (8 July).

NOW TV sports fans will be able to get a free Sky Sports Day Pass to keep up with the Ashes.

Gidon Katz, director of NOW TV, said: “We know premium live sport is one of the main reasons that our customers choose NOW TV.

'Secretly tuning in'

“I’m bowled over that we’re able to give sport fans the chance to watch day one of the first Ashes Test for free.

“I am sure there will be plenty of people joining me in secretly tuning in at work!”

A dedicated channel, Sky Sports Ashes, will show all of the action from the men’s and women’s series, and NOW TV viewers will be able to watch both at home and on their phones and tablets when they are out and about.

Fans can get their free Sky Sports Day Pass for the first Test held at the SWALEC Stadium, Cardiff using the code NOWTVASHES at nowtv.com/ashes. The offer ends at 23.59pm on 8 July.

The offer comes after NOW TV announced it is launching a monthly Sky Sports pass and a new streaming box in August.

The month pass will give customers access to all seven Sky Sports channels for £31.99 and will be available in time for the kick-off of the new football season.

It follows the launch of a £6.99 day pass and a £10.99 week pass for Sky Sports on NOW TV.

A new NOW TV box will go on sale in August for £14.99 and will support both a wired and wireless connection, as well as being five times faster than the original box.

The streaming service is also rolling out improvements to its user interface for NOW TV-supported devices, making it quicker and easier for customers to find the content they want to watch.

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