International call company Lebara launches new entertainment service
A company best known for offering low-cost international calls is launching a new entertainment service.
Lebara, which offers a range of services for migrants all over the world, is calling its new multi-ethnic service Lebara Play.
More than 150 TV channels and 3,000 movies in 13 languages will be featured on the service, which is due to launch in the UK, as well as Germany, France and the Netherlands, by the end of the month.
The service will be rolled out through the rest of Europe throughout the summer, and will be available in other countries around the world by the end of the year.
Lebara Play will be available to watch via a set top box, mobile app or online and will have a mixture of live and on demand content, in both SD and HD quality.
Content providers that have signed deals with Lebara include Sun Network – home to Sun TV, KTV and Adithya, some of the world’s the most popular Tamil entertainment channels.
The African Movie Channel, which specialises in new and classic African cinema, has been licensed outside Africa for the first time, while pan-African channel Ebony Life and Nigerian channel Silverbird will be available.
Users will also be able to watch the best of Nigerian cinema on French Nollywood movies channel Nollywood TV as well as top-rating Turkish channel ATV Avrupa, Euro D, Eurostar and TV8 International, plus an extensive catalogue of Turkish movies.
Yoganathan Ratheesan (pictured), chairman and CEO of Lebara Group, said: “Serving the migrant community is at the core of everything we do at Lebara.
“While the need to call loved ones is never far away, as new locations become home for our customers, different needs such as financial services and entertainment become more important.
“Lebara Play is an unrivalled service designed for an under-served community; and the launch proves that we’re delivering on our plans to disrupt the existing entertainment landscape and diversify our communications business.”
Lebara Play said its content is 100% legal and licensed, and provides a legitimate alternative to counterfeit DVDs and illegal services.
Aditya Thakur, CEO of Lebara Play, said: “We’ve built relationships with some of the leading content companies worldwide, and in the coming months we’ll be announcing further deals to deliver customers even more of the TV and movies they love in their own language.
“Lebara Play provides a huge range of content – blending the best of video on demand movies and live TV programming – with a simple and intuitive user experience, at a competitive price.”
In February 2015, Lebara launched a messaging and calling app, Lebara Talk, expanding its range of mobile services.
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