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ITV planning to launch more subscription TV channels

Wednesday, August 4th 2010 by Cable.co.uk

ITV's recent announcement regarding its move into pay TV is just the "first step", according to Adam Crozier.

ITV has said it is in talks with subscription TV providers, such as Virgin Media and Sky, with a view to them buying rights to more of its channels.

The broadcaster recently revealed it will launch high-definition variants of ITV2, ITV3 and ITV4 on Sky over the coming months and has since stated that this is just the start of its move into the pay TV platform.

Chief executive Adam Crozier was quoted by the Telegraph as saying that the decision was "absolutely [only] the first step into pay", which is all part of his "transformation plan" for the broadcaster.

Mr Crozier revealed that only its flagship channel, ITV1, would be guaranteed to remain on terrestrial for the foreseeable future, allaying fears that the likes of Coronation Street and The X Factor could be moving to subscription TV in the short term.

Sky has already announced its support for ITV's decision to move into pay TV, stating that this model is the best option for broadcasters that are keen to offer high-definition programmes.

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