ITV to launch new streaming service as part of 'ambitious developments'
ITV is to replace both its website and streaming service with a single new ‘digital destination’.
The ITV Hub will launch later this year for mobile, PC and connected TV, taking the place of ITV Player and itv.com.
Live streaming of ITV shows such as the X Factor and Britain’s Got Talent – which accounts for 30% of usage on PC and mobile – will be at the heart of the new service.
The ITV Hub will see ITV’s channels made available on Amazon Fire TV and Fire TV Stick for the first time, as well as the new Freeview Play service.
A new desktop PC service will also see ITV’s on demand pages merged with individual show websites.
Paul Kanareck, ITV’s director of online, said: “With over 11m registered users and 726m long-form requests last year alone, our VOD [video on demand] service has come of age, with live TV right at the core of our proposition.
“Our product and content offering has improved dramatically and we look forward to sharing further detail of our ambitious developments at the ITV Gala in November.”
ITV has also announced that new episodes of Family Guy and American Dad will be available to watch on demand via The ITV Hub at the same time as the shows make their debut on ITV2.
'Family of channels'
It will be the first time the shows – created by Seth MacFarlane – have been made available on demand by a public service broadcaster.
Rufus Radcliffe, ITV’s group marketing director, said: “We have created an exciting new brand identity for The ITV Hub which will present all of ITV’s family of channels and services front and centre with a distinct, digital look and feel building off the success of ITV’s rebrand.
“We are looking forward to fully unveiling it later this autumn.”
Cable.co.uk reported in July that ITV had struck a deal with the BBC to share the rights to Six Nations rugby for the next six years.
The deal keeps the championship on free-to-air television until at least 2021.
Scotland, Wales and France home games will be broadcast by the BBC, while matches played in England, Ireland and Italy will be shown on ITV.
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