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ITV 'to offer children's shows exclusively via digital TV'

Friday, June 18th 2010 by Cable.co.uk

A leading broadcaster has revealed it is to move its children's shows from its terrestrial services to digital TV channels.

Only people with access to digital TV services will be able to access children's shows from ITV in the near future, it has been revealed.

According to the Daily Mirror, the broadcaster is planning to move all of its content aimed at youngsters on to the CITV channel, which can be accessed through services from the likes of Virgin Media and Sky, as well as Freeview.

ITV has suggested that the move has emerged due to "economic pressures", as well as its continuing commitment to expand and invest in its digital TV offerings for children.

However, some campaigners – including Sooty Show host Matthew Corbett – have been critical of plans which would see ITV1 no longer broadcast content for younger viewers.

News of the plans has come after Sky confirmed that its leading sports news channel will only be available to those on digital TV subscriptions later this year.

It is taking Sky Sports News off Freeview as part of plans to invest in the channel.

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