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Microsoft reportedly to roll out new branding following Nokia buyout

Monday, June 30th 2014 by Richard Murphy
Microsoft reportedly rolling out new branding following Nokia buyout

Microsoft is reportedly laying the groundwork for a new 'Nokia by Microsoft' brand name.

Microsoft is reportedly in talks with Nokia over a potential brand licensing agreement to complement its acquisition of the Finnish firm's mobile devices business.

According to prolific Twitter tipster @evleaks, the Windows developer is "in the final stages of licensing the Nokia brand for the purpose of calling the handsets 'Nokia by Microsoft'".

The new moniker will presumably apply to all Nokia smartphones sold thereafter, with Microsoft's 5.4 billion EUR (£4.6 billion) buyout having been approved by regulators and completed in April this year.

This won't be the only instance of brand consolidation to come about as a result of the transaction, @evleaks added. Microsoft also plans to end the Surface series in favour of producing premium tablets under the Lumia brand, which Nokia uses for its Windows Phone handsets and single Windows RT tablet.

Microsoft announced the Surface Pro 3 just over a month ago, with first UK shipments planned for August 2014. The tablet packs a Intel Core i7 processor with up to 8GB of RAM and 512GB storage, as well as a 12-inch screen with a 2K resolution, and is pegged as a fully fledged laptop replacement rather than a device tailored towards media consumption.

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