More than a million mobile customers switch to EE 4G
EE says it is on track to meet its target of having 14m 4G customers by the end of the year.
The mobile network operator added 1.7m new 4G customers in the first three months of 2015, taking its total to 9.3m.
Of all the customers signing up to EE pay-monthly deals in the first quarter of the year, 96% chose 4G – the highest 4G take-up in Europe.
Half of those new customers selected 4GEE Extra, giving them double-speed mobile broadband.
Also in the first three months of the year, EE trialled Europe’s fastest 4G speeds of 400Mbps at Wembley Stadium.
Its 4G network now covers 87% of the UK’s population and its double-speed 4G reaches 67% of the country.
A network investment programme worth £1.5bn will extend EE’s 4G coverage to 99% of the population and voice coverage to 90% of the UK’s landmass by 2017.
It is also rolling out network innovations including wi-fi calling, which allows customers to make calls and send texts where there is normally no mobile coverage by using an existing wi-fi connection.
'Leading the charge'
EE’s chief financial officer Neal Milsom said: “We are delivering strong, consistent commercial performance by giving our customers the best mobile voice and data network experience in the UK.
“As much of the UK market now has smartphones, we are leading the charge into new growth areas by cross-selling our innovative range of connected products including 4G tablets, 4G wi-fi, fixed broadband and EETV to our existing customers.”
EE had the UK’s fastest growing broadband base for the fourth quarter in a row, adding 50,000 customers with revenue up 15% year-on-year.
The company put this down, in part, to the “well-received launch” of EETV.
EE also invested in its customer service centres and customer loyalty programmes.
“We completed the on-shoring of 1,000 new customer service roles a year ahead of schedule, enabling us to significantly increase the volume of customer service calls handled onshore, which receive higher customer satisfaction scores,” EE said in a statement.
“To further increase customer loyalty, we launched relevant, innovative initiatives including EE Film Club, providing digital films to customers for £1, and in April, EE Power, giving customers a free portable charger that they can recharge themselves or take into our retail stores and swap for a charged one.”
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