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More than a quarter of Brits don't know their landline number

Thursday, September 17th 2015 by

More than a quarter of Britons don’t know their own landline number, while a third ignore it when it rings anyway, a new survey has revealed.

According to the poll, 35% of the UK ignore their home phone when it rings amid fears it will be a sales call, despite paying a monthly charge for the service.

The survey of 2,000 Britons by Relish broadband found that 27.85% do not even know their own home phone number, rising to almost 40% in London, and more than half (51.4%) admit 'rarely' or 'never' using their home phone to make calls.

Almost half (47.6%) of people with a landline connection in the UK do not know how much it costs them each month, the survey revealed, and nearly four in 10 (38.83%) don’t know the exact cost of their combined broadband and landline package.

Just one in five (21.5%) people use their landline for making regular personal calls, and more than half of the population (53.27%) only keep it to access the internet, Relish’s research suggested.

Will Harnden, chief marketing officer at Relish, said: “It’s a sign of modern times that our landlines are increasingly going unused.

“Despite the fact that many people aren’t using their landlines for its intended purpose, they are forced to pay monthly charges for line rental, on top of the cost of their broadband.

“It seems like now is the time to wave goodbye to the landline.”

Relish, which provides a broadband service that uses 4G signals and doesn’t require a landline, has previously published research suggesting the home landline would be “virtually extinct” by 2025.

'Price rises'

The white paper ‘How evolving technology has changed the way we work and communicated; and what the future holds’, suggested that the landline will be non-existent in the office of 2025 and virtually extinct in the home.

According to Relish, the rising cost in landlines versus the fall in cost of a broadband package has led to increased demand for broadband-only packages from providers like itself, which do not require a landline.

Its latest research comes as price rises, announced earlier this year, are set to hit BT customers.

In July, the telecoms giant said the price of its broadband, TV and phone packages would go up from 20 September, with standard line rental increasing by a pound, rising from £16.99 to £17.99, while BT’s line rental plus service, which includes features such as priority fault fixes, is going from £18.99 to £19.99.

Announcing the hikes, BT Consumer CEO John Petter, said: “We realise that customers never welcome price rises, but we have ensured that low-income customers avoid price rises.”

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