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Netflix: ‘We’re running trailers for our own series - but not adverts’

Thursday, June 4th 2015 by Phil Wilkinson-Jones

Netflix has denied rumours that it is to start showing adverts on its streaming service.

The company has confirmed that, although it won't be running paid adverts, it has been showing teaser-trailers for original Netflix series before programmes begin for a limited number of viewers.

Reports in the US had suggested the company was "experimenting with advertisements" running both at the start and at the end of programmes.

But a Netflix spokesperson said: “We are not planning to test or implement advertising on the Netflix service.

“For some time, we've teased Netflix originals with short trailers after a member finishes watching a show.

“Some members in a limited test now are seeing teases before a show begins.

“We test hundreds of potential improvements to the service every year. Many never extend beyond that.”

CEO Reed Hastings also moved to quash the rumours, writing on his Facebook page: “No advertising coming onto Netflix. Period.

“Just adding relevant cool trailers for other Netflix content you are likely to love.”

'The best TV shows'

The streaming service today announced that it will premiere four new animated shows for children.

A 13-episode season of Puffin Rock, a pre-school series narrated by Chris O’Dowd, starts on 1 September.

Cirque du Soleil – Luna Petunia, Edgar Rice Burroughs’ Tarzan and Jane, and Kulipari: An Army of Frogs, are all scheduled to premiere next year, launching all of their episodes at the same time around the world.

“We couldn’t be more excited to be partnering with such a diverse group of creative talent on these new Netflix series for kids,” said Erik Barmack, Netflix’s vice president of global independent content.

“The flexibility of our platform allows us to continually bring the best TV shows from around the world to our members, and these titles compliment and extend what we currently offer – particularly for pre-schoolers and grade school adventure fans.”

Earlier this year, Cable.co.uk reported that Netflix had started adding audio description to selected programmes.

The accessibility service, which provides audio commentary describing what is happening on screen, enables TV viewers who are blind or have a visual impairment to engage with broadcasted content.

The company added the service shortly after the launch of the Netflix original series Marvel’s Daredevil, whose lead character Matt Murdock is blind.

Netflix added a record-breaking 4.9m subscribers in the first three months of 2015, taking its total number of subscribers to more than 60m globally.

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