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Nottingham latest city to get Virgin Media ultrafast broadband

Tuesday, September 1st 2015 by Ellen Branagh

Nottingham has become the latest city to benefit from ultrafast broadband from Virgin Media as part of the company’s £3bn ‘Project Lightning’.

50,000 homes and businesses in the city will be able to benefit from broadband speeds of 152Mbps thanks to a £25m investment from Virgin.

The company said it has now earmarked more than 250,000 UK properties for ultrafast broadband.

Cable.co.uk has previously reported on Virgin’s investments in Leeds and Manchester as part of the project, and more cities are set to be announced.

Project Lightning, described by Virgin as the single largest investment in the UK’s broadband infrastructure for a decade, is bringing connectivity to 4m UK premises over the next five years.

Virgin said it connects premises according to demand from consumers and businesses who have registered at virginmedia.com/cablemystreet, helped by cooperation from local authorities.

Thanks to significant demand from people living in Nottingham and the support of Nottingham City Council, homes and businesses in the area will benefit from access to broadband speeds at least twice as fast as those available from BT, TalkTalk and Sky, Virgin said.

CEO Tom Mockridge, said: “The early interest from homeowners, businesses and Nottingham City Council has been instrumental in Virgin Media being able to fast track our network expansion plans in the area.”

As well as providing ultrafast broadband to consumers, the investment will support businesses in Nottingham.

'Demand for broadband'

The city’s permit scheme - which incentivises works taking place on non-traffic sensitive roads at non-traffic sensitive times – helps create the right conditions for network expansion, Virgin said.

Councillor Nick McDonald, Nottingham City Council portfolio holder for jobs, growth and transport, said: “Better broadband brings huge benefits for the people and businesses of Nottingham.

“I welcome Virgin Media’s investment to extend its ultrafast internet to the city centre and suburbs and encourage communities across Nottingham to identify their demand for broadband.”

Today’s announcement covers premises in the NG postcode, which includes Nottingham city centre, suburbs and surrounding towns such as Mansfield, Newark-upon-Trent and Grantham.

Councillor Diana Meale, chair of the economic development committee at Nottinghamshire County Council, added: “We welcome Virgin Media’s investment in Nottinghamshire’s broadband network, which will further extend coverage and choice for homes and businesses.

“The rollout of ultrafast internet will complement the county council’s Better Broadband for Nottinghamshire programme and further strengthen our position as one of the best connected counties in the country – great news for the local economy, jobs and growth.”

The announcement comes after gigabit provider Hyperoptic announced that it plans to bring speeds of 1Gbps to the city by the end of the year.

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