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O2 customers saving millions thanks to exclusive Priority deals

Monday, July 31st 2017 by Phil Wilkinson-Jones

O2 says it has saved its customers more than £15m so far this year through exclusive offers and deals on O2 Priority.

The perk gives O2 customers exclusive access to offers and prize draws from high street and online brands, as well as the chance to get concert tickets up to 48 hours before general release.

Customers can expect this to continue, too, as partnerships with The O2, Live Nation and 19 O2 Academy venues across the UK have been renewed.

The deal secures Priority Tickets for a further 10 years and sees the number of tickets made available to O2 customers double.

Nina Bibby, chief marketing officer at O2, said: “We know our customers love live experiences and O2 Academy venues are a huge part of the UK’s live music scene which is why we’re extremely pleased to be continuing our longstanding relationship with both Live Nation and Academy Music Group.

“Just under ten years ago we pioneered the pre-sale model with Priority Tickets, giving our customers exclusive early access to tickets for the best shows around.

“This new, long term deal takes that even further, with double the number of tickets available for O2 customers to not just every show at 19 O2 Academy venues, but also all Live Nation shows across the UK.”

O2 said customers on O2 Refresh, which has separate tariffs for airtime and the device, are also saving an average of £216 a year.

'Need for mobile data'

Earlier this year, O2 announced an £80m investment to improve mobile coverage in London.

The operator is installing 1,400 transmitters known as small cells around the capital to increase the capacity of its network and boost indoor and outdoor signals.

It is also building new cell towers and creating a number of free wi-fi hotspots around the city.

“We recognise that customers’ need for mobile data in London and other urban areas continues to grow at a rapid pace,” said Derek McManus, O2’s chief operating officer.

“We understand the importance of digital connectivity in terms of driving the economy and ensuring that London can continue to compete on a global scale.

“This is why we’re investing in a range of innovative measures from small cells to macro masts in order to ensure we continue to give customers what they need; reliability and coverage wherever they go.”

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